Exactly How to Say It: Why It Works and What Your Team Will Learn
In a world full of distractions, your sales team’s biggest challenge isn’t product knowledge—it’s presence.
Attention is the new currency. If you can’t earn it, you can’t convert it.
That’s where Exactly How to Say It comes in.
Created by corporate keynote speaker and award-winning mentalist Joshua Seth, Exactly How to Say It is a powerful, performance-driven framework that teaches sales and leadership professionals how to captivate, connect, and close with confidence. It’s not about manipulation—it’s about using time-tested techniques from the world of entertainment to make every interaction more impactful, memorable, and effective.
What Is Exactly How to Say It?
Exactly How to Say It is a five-step approach that blends the psychology of influence with the stagecraft of performance. It’s designed to help leaders and sales teams communicate more effectively, command attention, and create authentic connections that drive results.
At its core, the method teaches salespeople to stop pitching and start performing—not with slick scripts, but with presence, engagement, and influence that feels natural and sincere.
Why It Works
Traditional sales and leadeership training often centers around tactics and talking points. But tactics about “what to say” won’t cut through the noise. Exactly How to Say It goes deeper, focusing on how you say what you say—because delivery matters just as much as the message.
This method works because it’s based on what actually moves people: storytelling, emotional engagement, connection, and trust. When your team shows up with confidence, connects on a human level, and communicates with emotional engagement, their message doesn’t just land—it sticks.
What Your Team Will Learn
Whether you're a leader looking to energize your next meeting or a team member trying to break through to the next level, the Exactly How to Say It offers practical, proven tools you can use immediately. Here’s what attendees walk away with:
1. How to Prepare Mentally and Emotionally for a High-Stakes Pitch
Great performances don’t happen by accident—they’re the result of preparation. Your team will learn how to mentally reset, control their internal state, and show up energized and focused for every interaction.
2. How to Captivate Attention From the Start
Sales isn’t just about delivering information—it’s about capturing attention. Attendees learn how to open with impact, read the room, and build intrigue that keeps prospects leaning in.
3. How to Build Instant Rapport and Trust
People buy from those they like and trust. Exactly How to Say It teaches rapid rapport-building strategies that work across industries, helping salespeople connect quickly and authentically.
4. How to Improve Vocal and Physical Presence
From tone of voice to body language, the way you present yourself sends signals—consciously or not. Your team will learn how to project confidence, credibility, and charisma in every conversation.
5. How to Use Ethical Influence to Guide Decision-Making
Influence isn’t manipulation—it’s the art of helping others see the value in your solution. Exactly How to Say It gives your team the tools to guide conversations and close with confidence and integrity.
Transforming Teams Into Top Performers
Exactly How to Say It isn’t just a keynote. It’s a key to transformation.
Companies like Adobe, Uber, and Deloitte have used Joshua Seth to unlock new levels of team performance. The feedback? Sales reps feel more confident, better equipped, and more connected—not just to their clients, but to their message.
Exactly How to Say It - Because It’s Not Just What You Say, It’s How You Say It That Really Matters
Joshua Seth is a keynote speaker and the creator of Exactly How to Say It—subliminal communication skills for sales and leadership professionals who want to maximize their influence and impact. Learn more at joshuaseth.com/keynote-speaker
