The Hidden Skills Behind Influence and Impact

Most people believe success in sales, leadership, and life comes down to knowing exactly what to say.

But after years presenting to corporate and association audiences, I’ve learned a deeper truth:

It’s not what you say — it’s how you say it that creates real influence and impact.

In today’s distracted world, attention is rare and trust is fragile. Winning people over isn't just about saying what’s written in your sales script — it’s about the subtle, invisible signals you’re sending out when you’re saying it. That’s no suprise when you consider that 93% of communication is non-verbal.

• Your tone of voice

• The timing of your pauses

• Your presence and body language

• The emotional resonance you create

These are the subliminal skills that turn ordinary communicators into extraordinary influencers.

Why These Hidden Skills Matter More Than Ever

Research shows that 93% of communication is non-verbal — things people pick up without consciously realizing it.

When you master these subliminal communication techniques, you don’t just talk to your audience — you move them.

You build instant trust.
You create real connection.
You inspire action.

The best part? These aren’t talents — they’re learnable skills.

And that's exactly what I'll be sharing with you here in Exactly How To Say It.

Each week, I’ll break down simple, actionable strategies you can use to unlock the hidden power of influence and impact — whether you’re leading a team, closing a sale, or delivering a presentaion.

Because in the end:

It’s not what you say — it’s how you say it that makes all the difference

Joshua Seth is a keynote speaker and creator of the Exactly How to Say It—subliminal communication skills for sales and leadership professionals who want to maximize their influence and impact. Learn more at joshuaseth.com/keynote-speaker